{"id":5194,"date":"2023-09-15T11:02:27","date_gmt":"2023-09-15T15:02:27","guid":{"rendered":"https:\/\/insurtechadvisors.com\/?p=5194"},"modified":"2023-09-15T11:02:30","modified_gmt":"2023-09-15T15:02:30","slug":"artificial-intelligence-ai-your-new-digital-overlord-in-2023","status":"publish","type":"post","link":"https:\/\/insurtechadvisors.com\/old\/2023\/09\/15\/artificial-intelligence-ai-your-new-digital-overlord-in-2023\/","title":{"rendered":"Artificial Intelligence #AI: Your New Digital Overlord in 2023?"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0496c0898e7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0496c0898e7\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/insurtechadvisors.com\/old\/2023\/09\/15\/artificial-intelligence-ai-your-new-digital-overlord-in-2023\/#Artificial_Intelligence_Your_New_Digital_Overlord\" >Artificial Intelligence: Your New Digital Overlord?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/insurtechadvisors.com\/old\/2023\/09\/15\/artificial-intelligence-ai-your-new-digital-overlord-in-2023\/#What_is_AI_Anyway\" >What is AI Anyway?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/insurtechadvisors.com\/old\/2023\/09\/15\/artificial-intelligence-ai-your-new-digital-overlord-in-2023\/#What_it_is_Not\" >What it is Not!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/insurtechadvisors.com\/old\/2023\/09\/15\/artificial-intelligence-ai-your-new-digital-overlord-in-2023\/#AI_capabilities_typically_fall_into_two_main_buckets\" >AI capabilities typically fall into two main buckets:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/insurtechadvisors.com\/old\/2023\/09\/15\/artificial-intelligence-ai-your-new-digital-overlord-in-2023\/#Current_business_applications_leverage_narrow_AI_to_enhance_a_wide_range_of_functions\" >Current business applications leverage narrow AI to enhance a wide range of functions:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/insurtechadvisors.com\/old\/2023\/09\/15\/artificial-intelligence-ai-your-new-digital-overlord-in-2023\/#While_impressive_todays_AI_has_some_major_limitations\" >While impressive, today\u2019s AI has some major limitations:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/insurtechadvisors.com\/old\/2023\/09\/15\/artificial-intelligence-ai-your-new-digital-overlord-in-2023\/#Rise_of_the_Machines_The_Dangers_of_AI\" >Rise of the Machines? The Dangers of AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/insurtechadvisors.com\/old\/2023\/09\/15\/artificial-intelligence-ai-your-new-digital-overlord-in-2023\/#AI_Governance_Managing_Risk_and_Ethics\" >AI Governance: Managing Risk and Ethics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/insurtechadvisors.com\/old\/2023\/09\/15\/artificial-intelligence-ai-your-new-digital-overlord-in-2023\/#Turning_AI_into_ROI\" >Turning AI into ROI<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Artificial_Intelligence_Your_New_Digital_Overlord\"><\/span>Artificial Intelligence: Your New Digital Overlord?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">What movie did you watch over and over as a kid?\u00a0 For me, it was Star Wars.\u00a0 I remember going to the theater and watching it probably 3 times in a row, and doing that for many weeks in a row.\u00a0 I was fascinated by the story line, the special effects, and it all seemed so real.\u00a0 Who didn\u2019t want to be as cool as Hans Solo, or have C3PO as their trusted friend?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The craze around Artificial intelligence (AI) reminds me of the craze around Star Wars.\u00a0 AI is taking the insurance and general business world by storm, promising to revolutionize everything from supply chains to customer service. But is this clever new technology a savior or the Empire in disguise?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this overview, we\u2019ll explore what AI is, what it definitely isn\u2019t, and how leaders like you can start harnessing its power without accidentally enabling the robot uprising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_AI_Anyway\"><\/span>What is AI Anyway?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At its core, AI refers to computer systems that can perform tasks normally requiring human intelligence, such as visual perception, speech recognition, and decision making. Unlike standard software that relies on predetermined rules, AI leverages machine learning algorithms that get better over time by processing data and experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">#AI is not that guy from your college dorm who thought he knew everything. Think of it as your digital butler, always ready to help, but without the British accent (unless you program it that way). From recommending your next binge-worthy Netflix series to helping doctors diagnose diseases, AI is everywhere.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_it_is_Not\"><\/span>What it is Not!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start thinking AI can whip up a gourmet meal like the <strong>Foodarackacycle<\/strong> machine from the Jetsons, or replace your yoga instructor, let\u2019s set some boundaries. AI isn\u2019t magic. It can\u2019t predict the future (so no lottery numbers, sorry), and it\u2019s not about to start an emotional relationship with you. It\u2019s a tool, not a sentient being. So, if you\u2019re hoping for an AI best friend, you might be waiting a while.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_capabilities_typically_fall_into_two_main_buckets\"><\/span>AI capabilities typically fall into two main buckets:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Narrow AI<\/strong> \u2013 Also known as \u201cweak AI,\u201d this type focuses on excelling at specific, well-defined tasks like playing chess, translating languages, or identifying objects in images. No need to worry about Terminators here\u2026yet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>General AI<\/strong> \u2013 Referred to as \u201cstrong AI,\u201d this human-level intelligence does not exist, though technologists aspire to create it one day. Don\u2019t let the hype fool you; we are decades away from a HAL 9000 or C-3PO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Current_business_applications_leverage_narrow_AI_to_enhance_a_wide_range_of_functions\"><\/span>Current business applications leverage narrow AI to enhance a wide range of functions:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Predictive analytics<\/strong> \u2013 Identify risks\/opportunities from data patterns<\/li>\n\n\n\n<li><strong>Computer vision<\/strong> \u2013 Automate visual inspection and quality control<\/li>\n\n\n\n<li><strong>Natural language processing<\/strong> \u2013 Parse written and verbal communications<\/li>\n\n\n\n<li><strong>Virtual agents<\/strong> \u2013 Automate customer service and support<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"While_impressive_todays_AI_has_some_major_limitations\"><\/span>While impressive, today\u2019s AI has some major limitations:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brittle<\/strong> \u2013 Algorithms break when given unfamiliar data<\/li>\n\n\n\n<li><strong>Narrow<\/strong> \u2013 Specialized to specific tasks vs general intelligence\u00a0<\/li>\n\n\n\n<li><strong>Opaque<\/strong> \u2013 Difficult for humans to interpret underlying logic<\/li>\n\n\n\n<li><strong>Biased<\/strong> \u2013 Perpetuates systemic prejudices found in data<\/li>\n\n\n\n<li><strong>Costly<\/strong> \u2013 Requires huge data sets, computing power, natural resources like water, and talent<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As AI hype heats up, it\u2019s important to separate facts from fiction when assessing potential.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rise_of_the_Machines_The_Dangers_of_AI\"><\/span>Rise of the Machines? The Dangers of AI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While AI has its perks, it\u2019s not all rainbows and unicorns. For instance, if you\u2019ve ever been bombarded with ads for that one pair of shoes you looked at once, you can thank AI for that. Overzealous marketing, biased algorithms, and the occasional robotic hiccup can sometimes make AI seem like that overeager friend who just doesn\u2019t know when to quit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s tempting to imagine that AI will rapidly ascend toward superintelligence, resulting in systems that turn hostile toward puny humans. But before you start prepping your bunker, let\u2019s discuss how current AI could go wrong:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Unfair outcomes:<\/strong> AI systems fed biased data can perpetuate and amplify discrimination in areas like employment, lending, insurance, and criminal justice. For example, resume screening algorithms have been shown to preferentially recommend male candidates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dangerous failures:<\/strong> Deep learning algorithms are vulnerable to unpredictable mistakes and adversaries. For instance, adding stickers to a stop sign could cause an autonomous vehicle to misclassify it, with potentially fatal consequences.\u00a0 How would you price that in your actuarial models?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Job losses:<\/strong> While AI will generate new roles, it could automate certain jobs out of existence. According to one estimate, 30% of activities across most occupations could be automated using current AI capabilities. Leaders will need to examine how workforce needs shift.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Loss of control:<\/strong> There are fears that super-intelligent AI could become uncontrollable by humans. But today\u2019s AI lacks basic reasoning skills needed for independent initiative or deception. For the foreseeable future, AI will remain simplistic and require extensive human supervision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The dangers are real but often exaggerated in mainstream depictions. With proper safeguards, companies can minimize risks as they integrate AI capabilities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_Governance_Managing_Risk_and_Ethics\"><\/span>AI Governance: Managing Risk and Ethics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI might be smart, but it still needs boundaries. Think of it as a toddler with a crayon. Without guidelines, you\u2019re going to have scribbles all over your walls. Ensuring AI adheres to regulations and is used ethically is a must. Unless you fancy a chat with regulators over your AI\u2019s latest escapade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Implementing AI responsibly requires assessing readiness across three dimensions:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1.\u00a0 Workforce<\/strong> \u2013 Employees will need new skills and mindsets to deploy AI effectively:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data proficiency<\/strong> \u2013 Understanding available data and how to prepare it for algorithms<\/li>\n\n\n\n<li><strong>Analytics acumen<\/strong> \u2013 Identifying use cases and interpreting algorithmic outputs\u00a0<\/li>\n\n\n\n<li><strong>Hybrid thinking<\/strong> \u2013 Combining computational insights with human judgment<\/li>\n\n\n\n<li><strong>Design orientation<\/strong> \u2013 Focusing on user needs and experience<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Training programs, hiring criteria, and performance management should encourage these competencies across the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2.\u00a0 Regulations<\/strong> \u2013 Authorities are only beginning to catch up to AI risks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Privacy laws<\/strong> \u2013 Restrict uses of personal data that can power AI<\/li>\n\n\n\n<li><strong>Algorithm audits<\/strong> \u2013 Review high-risk systems for fairness and safety issues<\/li>\n\n\n\n<li><strong>Reporting mandates<\/strong> \u2013 Require disclosing harmful incidents and metrics<\/li>\n\n\n\n<li><strong>Certification regimes<\/strong> \u2013 Enforce standards for quality control and validity<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You should monitor emerging regulations applicable to their AI activities or even the AI that is embedded in solutions they procure.\u00a0 Think about all the security cameras you might have installed at your office as one simple example.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.\u00a0 Ethics<\/strong> \u2013 Even legal uses can raise moral quandaries:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bias and discrimination<\/strong> \u2013 Ensure fairness across gender, race, age, and other factors<\/li>\n\n\n\n<li><strong>Transparency<\/strong> \u2013 Communicate how AI systems function and influence outcomes<\/li>\n\n\n\n<li><strong>Accountability<\/strong> \u2013 Retain human control over critical decisions\u00a0<\/li>\n\n\n\n<li><strong>Security<\/strong> \u2013 Safeguard AI from misuse by internal and external threats<\/li>\n\n\n\n<li><strong>Response Planning<\/strong> \u2013 Develop a response strategy for when AI goes awry<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Organizations should formalize ethical principles tailored to their AI initiatives.\u00a0 Moreover, in the age of data breaches and cyber-attacks, leaving your AI unprotected is like leaving your house\u2019s front door wide open with a sign that says \u201cFree Chocolate Chip Cookies Inside.\u201d Ensure your AI\u2019s data is locked up tighter than Harry Winston Jewelers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turning_AI_into_ROI\"><\/span>Turning AI into ROI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With the risks and responsibilities covered, it\u2019s time to explore AI\u2019s potential. The key is matching promising use cases to business priorities:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Form cross-functional teams with business and technical experts to ideate on AI opportunities.<\/li>\n\n\n\n<li>Inventory available data sets and infrastructure to assess feasibility.<\/li>\n\n\n\n<li>Prioritize uses that enhance customer value, optimize operations, or open new opportunities.<\/li>\n\n\n\n<li>Start with targeted pilots, measure their impact, and scale what delivers results.<\/li>\n\n\n\n<li>Remember to make sure that your use cases are regulatorily compliant and ethical!<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Some proven use cases to consider:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Churn modeling<\/strong> \u2013 Retain more customers<\/li>\n\n\n\n<li><strong>Anomaly detection<\/strong> \u2013 Spot fraud and abuse<\/li>\n\n\n\n<li><strong>Sales forecasting<\/strong> \u2013 Improve budgeting and inventory<\/li>\n\n\n\n<li><strong>Recommendation engines<\/strong> \u2013 Increase purchase frequency<\/li>\n\n\n\n<li><strong>Chat or voice bots<\/strong> \u2013 Resolve customer and agent queries faster<\/li>\n\n\n\n<li><strong>Predictive maintenance<\/strong> \u2013 Cut equipment downtime<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The AI revolution brings boundless opportunities, but also potential pitfalls. As this overview illustrates, realizing the benefits requires methodical planning and vigilance. Failing to manage risks proactively could leave your organization exposed \u2013 or worse, liable \u2013 as algorithms become embedded in operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To stay ahead of the curve, leaders need qualified guidance tailored to their strategic context. Insurtech Advisors helps executives and board members stay current on the latest AI developments and chart an optimal path forward. Our experts can assess your readiness, help formulate policies, identify use cases, and define success metrics. We also partner with legal counsel to ensure regulatory compliance and mitigate liability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bring in objective advisors with real-world AI expertise across industries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The AI revolution is here, but it requires responsible adoption tailored to human needs. Don\u2019t leave your organization\u2019s future to chance. \u00a0With prudent planning and risk management, companies can thrive in the age of smart machines, avoiding the pitfalls of runaway technology. The future remains in our hands \u2013 for now!\u00a0 Just remember to keep your hands and feet inside the vehicle at all times.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Partner with us today to start mapping out your winning AI strategy.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/app.simplymeet.me\/kaenan\" target=\"_blank\" rel=\"noreferrer noopener\">Book a Consultation<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p class=\"card-text\">What is AI really, what&#8217;s hype? We peel back the curtain on real apps like predictive analytics, risks like bias, and strategies to adopt AI responsibly. Pragmatic overview for leaders seeking to harness AI&#8217;s potential while steering clear of pitfalls. Our experts can map your winning AI strategy. [&#8230;]<\/p>\n<p class=\"m-0\"><a class=\"btn btn-outline-secondary btn-read-more\" href=\"https:\/\/insurtechadvisors.com\/old\/2023\/09\/15\/artificial-intelligence-ai-your-new-digital-overlord-in-2023\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":5196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","content-type":"","wds_primary_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/insurtechadvisors.com\/old\/wp-json\/wp\/v2\/posts\/5194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insurtechadvisors.com\/old\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insurtechadvisors.com\/old\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insurtechadvisors.com\/old\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insurtechadvisors.com\/old\/wp-json\/wp\/v2\/comments?post=5194"}],"version-history":[{"count":0,"href":"https:\/\/insurtechadvisors.com\/old\/wp-json\/wp\/v2\/posts\/5194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insurtechadvisors.com\/old\/wp-json\/wp\/v2\/media\/5196"}],"wp:attachment":[{"href":"https:\/\/insurtechadvisors.com\/old\/wp-json\/wp\/v2\/media?parent=5194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insurtechadvisors.com\/old\/wp-json\/wp\/v2\/categories?post=5194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insurtechadvisors.com\/old\/wp-json\/wp\/v2\/tags?post=5194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}